Who Wants to be a Krillionaire? is a series of recent works inspired by both suburban objects and vernacular, as drawn from their current cultures of consumerism, motivation, and wellness. Material comfort, excess and abundance is the zenith of contemporary capitalism, its’ nadir is the true cost of our material wealth on exploitative labour and resource economies. Krill as motif and metaphor has become my graphic signifier of abundance, disparity and potential collapse of our capital system and dependencies. I like to manipulate a tragic-comic mix of text, audio mantra, and suburban essentials to arrive at new interpretations of capitalist contexts of consumerism. A celebratory, humorous and critical comment on consumer culture has been my way I can extend upon and reconcile our complicated existence with the impacts and anxieties of this culture on both society and environment.
Anna Hoyle